Get out and experience nature... we'll be your guide.


Since our beginnings in 1985 as Riverwest Outdoor Enterprises Inc. and now known as Riverwest Outdoor Educational Adventures Inc 501 (c) 3 organization. We are the longest operating outdoor adventure service in the Metro Milwaukee Area.

In 1989 we started with 4 canoes, climbing gear and a passion to offered quality adventure programs to the community. During those early years we offered various youth serving programs for canoeing, rock climbing / rappelling and camping. Our programs ranged from short 2-hour sessions too longer half-day and weekend sessions.

In 1995 we moved to 1000 E. Center St and opened as a full service retail shop. We offered a quality selection of camping and climbing equipment for sale and rental. We hired three staff and continued to expand our offerings of outdoor adventure programs and partnered with other community organizations like the urban ecology center to offer programs.

In 1997 we closed the retail portion of the business due to unforeseen circumstances. The Locust Street Bridge was torn down for reconstruction, which routed traffic to both Capitol Drive and North Ave.We were unable to secure purchase of the building at is originally offer price. And though programs continued to flourish they were not enough to sustain payment of rent and payroll.

From 1997-2006, we re-established our self’s once again as a home based business in the Riverwest area. We continued offering quality programs to various community agencies as well as various school districts. We also opened up a new partnership with Milwaukee Turners Climbing Gym, which allowed us to offer indoor climbing. Program accessibility increased. We were able purchase 12 kayaks plus trailer in order to offer additional program opportunities.

In 2006 we partnered with Shorewood and Whitefish Bay Recreation Departments to offer summer programs and adventure camps for youth. These camps consist of introducing youth to canoeing & kayaking, rock climbing and rappelling, biking and hiking.

2007 saw the beginning of new partnerships with MPS schools and CLC programs and other recreation departments. MPS New School, Pierce Street School CLC, COA Golden Center Nicolet Recreation and West Allis Recreation were the first.

In 2008 our partnership with Milwaukee Turners included the opening of a climbing pro shop in their facility.

2008 through 2013 saw another boom in our offering of programs to both community agencies and public school districts. Partnerships developed with Boys & Girls Clubs of America, Milwaukee Jewish Community Center and Day School, Racine Unified Schools.

2013 We did a bike drive where individuals donated funds and bikes to meet the need of the urban youth we were serving.

2013-2015 saw us partnering with Bike Kids Wisconsin through loading equipment and the training of their staff. It also included the purchase of a 15-passenger van to better serve our clients by offering transportation to and from programs.

2014 We expanded to offer adventure camp for teens. These camps were a great addition to our already existing programs, including all day trips for kayaking, canoeing, rock Climbing & rappelling, biking and hiking.

2015 we became known as ROEA. Inc. or Riverwest Outdoor Educational Adventures Inc.